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Why Omnichannel Margin Depends on Smarter Rate Shopping and Returns

Why Omnichannel Margin Depends on Smarter Rate Shopping and Returns

The Order Promise Starts With Live Rate Shopping A home goods brand recently paired a live rate-shopping tool with a custom reverse logistics workflow to support its omnichannel strategy. The example is small, but it illustrates a broader operational shift: fulfillment decisions are becoming dynamic rather than being governed by routing guides that may be […]